Rural EMS Media Toolkit

Download the Media Toolkit as a PDF
**sample graphics need to be downloaded individually
from the bottom of this list and are not included in the PDF toolkit.

Media Relations Guidelines
This document provides a general overview of media relations, and shares some guidelines and quick tips to set your organization up for success.

Guidelines for Social Media Usage
This document includes descriptions of various social media platforms, their ideal use and typical audience, and how often you should post to be most effective. This document also includes tips on what not to post. 

Tips for Creating an Effective Message
This document provides several tips for creating an effective message and can be used for media interview preparations, writing a press release, crafting a social media post, or even when drafting internal communications. 

How to Create a Boilerplate
A boilerplate is a clear, concise and standardized statement that provides essential information about your company; your elevator pitch. This document helps you craft the perfect boilerplate so readers can understand your organization quickly and effectively. 

Press Release: How-to & Template
This document walks you through the vital components of an effective press release that will get noticed! The end of the document also provides a template example you can use without your organization. 

Sample Social Media Posts
This document provides several example social media posts to help get you started! Creativity is the key - use these examples to get your brain started, but know the limits are endless! It can be helpful to create a calendar to organize topics and plan for holidays, weather or seasonally-relevant posts, and you can even use tools to pre-schedule posts as well. 

Photography Guidelines
This document provides guidelines for social media photography use; quick tips to ensure you're putting your best image forward! 

Additional Resources for Social Media Planning

• National Days & Other Recognitions
• Template Social Media Posting Calendar (.xls)
• Essential Canva Graphics for Social Media
• www.canva.com - has a free option and is great for easy graphic design in a variety of sizes and configurations. 
• Sample Thank You social media graphic
• Sample Update social media graphic 
• Sample You're Invited social media graphic
• Sample ALERT social media graphic
• Sample Congratulations social media graphic
• Sample Did You Know social media graphic